3G operators scramble for promotion blind users Costly

"Give away one of Telecom CDMA mobile phone, gift card 133 includes a 300 yuan bill, they direct-dial long-distance market would have two horn / min, free monthly rent; another bike, electric stove, Taiwan tea can choose one, all only 398 yuan. "Is that realistic? now, almost three operators of the promotion" crazy. "

Operator: blind Promotions

In order to maximize the fight for customers, seize market opportunities, Mobile, Unicom, Telecom had employed every means, buy a mobile phone to send the bill, deposit Hua Fei sent the bill, sent to mobile phones or gift deposit Hua Fei, preferential tariff packages to upgrade promotion price reduction, etc. common. The back, the three operators, "gift," continued the stakes in a great tendency on the 3G a go.

In fact, objectively speaking, operators engaged in promotional activities to attract more users can network, to some extent increase market share, expand brand awareness for future full-blown 3G services basis. Only, not an end in itself, promotion, such promotion at the local blood seems too blind.

"3G is not bad money, carriers lose money earn shouted." Operators spending a large amount of money, spend money on the user, the first result of their profit margins squeezed. According to report, by the impact of 3G investment spending, by 2009 three quarters of the profit status of the three operators are not ideal. Particularly in telecommunications, the first three quarters of profits for the 11.392 billion yuan, down 33.9% over the same period last year.

In addition, with the full upgrade promotional war, disputes between operators is also increasing. As the mobile, telecommunications, Unicom launched 3G in-house are full promotion, in order to complete the promotion task, some employees out of Henzhao, or even Sun Zhao, telecommunications battles and killings, all kinds of extreme popularity of illegal competition.

User concerns: wolf

Operators to engage in promotional give away phone bill, the consumer is no doubt a good thing. However, such a ridiculous but everyone was incredible promotion. The sky will not fall out, a user is suspected of wire fraud, as well as the user directly call wolf!

So, faced with the unexpected generosity of promotion operators, most of the consumer mentality is a contradiction. One is afraid of being 蹇芥偁, heart but not action; Second, worry and to the promotion of product quality network and service after the network signal problems.

Experts pour cold water on

In terms of the operators, promotion is only a supplementary means for the user. In addition to heavy promotion, the operators should focus on business innovation, to avoid out of line with consumer demand. Telecom experts, Li Gang, said the results of short-term promotions Although 3G users will increase, but the concession period, the user will choose natural or more appropriate in their own way. In addition, the use of pull-back price war and low purchasing power of users, the profit for the operator contribution would be minimal. He stressed that only the effective development of real quality, loyal users, to achieve revenue growth.







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Proper way to make money: to be a know how to "lose money," the dealer

Chu Lu'an City of Anhui Province, is a dealer engaged in food operations, introduced by someone else, he knew the food company A company's chairman Yang. A company is an enterprise instant noodles just start soon. After the exchange, Mr Chu is determined to make A's distributor.

Soon, as a quality accident, A company dealing in the market for the products in question, all of a sudden huge loss occurs. For a fresh start for a company not long, the loss of almost fatal: many dealers saw something bad, have chosen to give up, A company once almost lost all the dealers.

At this critical moment the most difficult, Mr Chu has chosen to stand together and A company, not only did not give up the right to operate the company's products, but their money to deal with market problems, the company has not made any demands.

Zhu This mainly for two reasons: first, through the distribution period of time, he found A company's products have a broad market. Business enterprises with competitive products when compared to clear differentiation and competitive, and business-to-market product development concept to grasp, and can do a good grasp.

Second, A's market is mainly in Henan, Anhui, products after a problem, put a lot of money and manpower to solve the problem. The problem occurred two months, Mr. Zhu A company estimates at least 500 million yuan investment funds dealing with the aftermath. 5 million yuan, not only shows a certain strength of the company A, but shows good market A company is sincere.

Zhu won the support of A's trust in the delivery, he has been even greater concessions from the A's. Over the past six months after the storm died down, A company's rapid sales growth, has now reached more than 3,000 yuan a month in sales. Chu Although only a small distributor, sales of 4 500 thousand yuan per month, but in the preferential policies, the profits can still be considerable.

Since then, Mr. Zhu has repeatedly put forward reasonable suggestions to help A Company management, to improve it. In order to continue to make A's management close to the market, Mr. Zhu proposed to set up distributors in politics committee, was quickly adopted by the company A, he also became the Chairman of the Committee not take a salary.

Comments

Although start looking at some "stupid", but the reality proved that Zhu's choice is correct. A continued increase in post-market investment, maximize the benefits of him in the company's products in short supply, Mr. Zhu has also been a variety of benefits A company.

Dealers in the choice of objects, both on the market in which to make judgments, but also the strength of enterprises, strategic planning to make judgments, so that can help you see the face of difficulties, or difficulties in respect of the termination of a business co-operation , then the business after the recovery and growth will not be thinking of you.

In addition, make reasonable suggestions to the company, not only can help the enterprise, more importantly, can help to their own.







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